Keep your blonde feeling fresh with this gentle blonde shampoo for blondes and get rid of any unwanted gold/yellow tones with our Pure Forever Blonde Conditioner. Not only will it help keep your blonde perfect but it will help add moisture and strengthen the hair. Don't forget to shop the matching Pure Forever Blonde Conditioner.
Pure Organic Complex: The hero ingredient which helps repair and strengthens damaged hair.
Collections: PURE COLOUR, SHAMPOO